
Our trustees
The National Flood Forum operates through a team of professional staff dedicated to helping people at risk of flooding.

Bob Haddon
Trustee
Bob retired in 2016 after running a home improvements company, following 25 years in retail.
He was personally involved in the flooding of 2007 and was displaced for 18 months until the reinstatement of his family home and is passionate about ensuring that what he learnt from his experiences can be of a benefit to others.
He is currently Chairman of the Shifnal Flood Partnership Group in Shropshire. The group are involved in extensive work developing a catchment based flood modelling programme for their community which is affected by flash flooding from a local river and also surface water flooding.
Bob is extremely interested in helping the flood community and feels that reducing the risks of flooding for the long term benefit of communities needs to be a concerted effort with our partners in all of the agencies concerned with flooding.

Cherry Underwood
Trustee
Cherry is CEO of a small charity in Nottingham, supporting communities in some of the most deprived areas of the city. Cherry has worked in the voluntary sector for over 30 years in various capacities including several trusteeships.
As vice chair of the parish council in her home village she chaired and mobilised the Neighbourhood Planning Group to bring an Adopted NHP into being to support and protect the village. She is a passionate advocate for community voice and involvement.

Craig Woolhouse
Trustee
Craig worked with the Environment Agency for over 30 years before retiring in 2021. He has senior management experience in policy and operational roles and is a Chartered Civil Engineer.
Working in the Thames Valley as Flood Risk Manager and then Area Director he gained first-hand experience of the impact of floods on people, businesses and their communities.
Following the summer 2007 floods, Craig worked extensively on improving England’s flood incident management capability. This included changes to flood forecasting, warning and digital information services, community resilience and recovery, better working with the emergency services and military, and the preparation of major incident plans, notably for the east coast of England. The needs of those at risk was at the heart of this work. Craig has been chair of the Institution of Civil Engineers Expert Water Panel.

Daniel Martin
Trustee
Dan has worked in the public sector for over 20 years as a flooding and highway specialist in south west England. He has been an active member of the flood community within Somerset, notably as Flood Risk Manager at the county council. He was also a key member of the unique partnering and funding arrangement that established the Somerset Rivers Authority following the devastating flood events in 2012 and 2013/14.
As Flood Risk Manager, Dan chaired the South West Flood Risk Managers professional group and was a member of the Catchment-Based Approach Urban Water Group. He has developed policy, secured funding and delivered a variety of projects with communities to manage flood risk. This includes leading an EU funded project promoting climate change adaptation in urban areas using sustainable drainage with partners from across England, Netherlands and Belgium.
Dan currently works in a strategic capacity for National Highways, managing a team preparing evidence of our future capital renewal needs. This work supports the securing of funding from Government to maintain England’s vital strategic motorway and trunk road assets.

David Goff
Trustee
David lives in Kent and before retiring in 2010 spent his working life in agriculture. Since retiring he has spent much time and energy on flood related matters.
David was flooded in 2000 and spent six months living upstairs whilst drying out and having repairs done. David is Chair of the Parish Council and also part of the local flood group in the village. He coordinates the Flood Wardens in the parish.
He set up the Joint Parishes flood Group in 2016 with six other parishes and one flood group. This group was supported by the NFF and the local MP Helen Grant.
David is a member of the Medway Flood Partnership Group established in January 2017 to bring together local partners, national agencies, non-government organisations and community representatives to reduce flood risk in the Medway catchment and create better places for people, properties and businesses. He is a Board Member of the local Internal Drainage Board and an Independent member of the Southern Regional Flood and Coastal Committee.

Lynne Jones
Trustee
Lynne ran a holiday cottage agency for 30 years and a B&B for 18 years, building both businesses back up from the impacts of foot and mouth and then three devastating floods.
Lynne is a founder member of Keswick Flood Action Group. The group have overseen significant achievements - including a new and upgraded £30million sewage system and £6.1million river defence improvements in 2012. In 2015 a new underground pumping station was installed in Elliott Park to reduce surface water flood risk for that area and the group have helped fund two mobile community pumps. Working with the LLFA a further underground surface water pump system and upstream storage basin was completed in summer 2020.
The group continues to work for a better management regime for Thirlmere reservoir to reduce flood risk to over 500 homes in Keswick and also offer a means of peak flow management to the communities downstream.
Lynne is currently acting coordinator for the Derwent River Flood Group and she received an MBE in 2018 for her work to prevent flooding.

Michael Green
Trustee
Michael lives in the Midlands and is a self-employed hydrologist. He has 15 years’ experience in flood risk management in both the public and private sector, working for Local Authorities in the management of local flood risk – including engagement with communities at risk of flooding – as well as more technical work related to estimating floods and providing forecasts and warnings of potential flooding.

Peter Bide
Trustee
Peter worked for the British Geological Survey for eight years before moving to the Department of the Environment. From 2000 he worked in research programme management, finance and science policy. In 2004 he moved to the Department for Communities and Local Government’s Planning Directorate where he led a number of important policy development projects including planning policy for flooding, coastal erosion, water and the natural environment. He was a Director on the Board of the British Geological Survey from to 2006 to 2011. He left DCLG in 2011 and worked for the Association of Drainage Authorities for two years as a technical consultant.
Peter is now working in a private capacity on water planning issues with a focus on integrated water management. He is Chair of the Catchment-Based Approach Urban Water Group.

Sally Priest
Trustee
Dr Sally Priest is a social geographer having been awarded her PhD from the University of Southampton. She is the Head of the Flood Hazard Research Centre at Middlesex University and has studied, researched and taught about flood risk and flood risk management for over 20 years.
Her research focuses on a range of socio-economic aspects of flood risk including the benefits of flood warning and how communicating flood risk can impact on behavioural change, flood awareness raising, flood resilience, flood recovery and social justice in the context of flood risk management. Sally has led many research projects across these topics and the findings have been used and are of interest to a range of national and international agencies.

Stuart Logue
Trustee
Stuart is a senior finance professional with over 30 years in financial services, insurance, and operations across the UK and Europe.
He currently the Chief Financial Officer (CFO) of Asta Managing Agency; responsible for the financial control, planning, and management of all aspects of Syndicate and Managing Agency accounting functions.
His interest in Flood and related topics came from personal experience of flood events and from 5 years as CFO and interim CEO of Flood Re
Stuart is a member of the Institute of Chartered Accountants of Scotland and has previously worked in senior finance and business roles within Flood Re, Ageas, Direct Line Group and Royal Bank of Scotland across Insurance and Financial Services.